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Our Story

Since 2006, VeloCity Cycles has been proudly serving all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. Owner, Adam Lilly, took his passion for bikes  and poured it into VeloCity so he could nurture the Tuscaloosa cycling community.

Our Passion

At VeloCity, we’re passionate about bicycles. We believe that bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help save you money on transportation, and bikes can provide you with endless miles of fun with your family and friends. Learn more about what makes VeloCity unique, and visit us today to meet our friendly staff and experience our incredible product selection.

Our Experience

Just like maintaining your car, regular maintenance  can extend the life your bike. We have YEARS of experience repairing and servicing bikes and we would love to work with you to keep your bike rolling!  Adam (pictured left) has had a passion for bikes since he started walking. He studied mechanical engineering at The University of Alabama and started working at VeloCity his freshman year of college. He spent years training and learning the ins and outs of every bike detail. His specialized knowledge guarantees fast, professional service. 

We'd love for you to come by the shop and chat with our team about how we can service or upgrade your bike!

Why Choose VeloCity?

First Place plaque best bicycle store

Best of the Best

Voted Tuscaloosa's number one bike shop 2018, 2019, 2020, 2021, & 2022 Tuscaloosa Best of the Best competition put on by the Tuscaloosa News! We take great pride in being the best bike shop in Tuscaloosa!

Friendly staff

Friendly Staff

We aren't your average bike shop. Our staff is helpful and passionate about cycling. We listen to your needs and work hard to help find precisely the right products for you.

Shop dog

Shop Dogs

Gus (left) and Addie (right) are the most knowledgeable bike shop dogs you’ve ever met and will help provide you with the best service!  Stop by today to give Gus and Addie some love, a treat, and ask them what their favorite bike is.

Your Complete Cycling Resource

All Cyclists Welcome

We’re dedicated to helping you find the perfect bicycle for your riding style. We carry a wide selection of bikes and cycling gear for beginners and experts alike. We’re here to help you select the equipment that best meets your needs as a cyclist.

Experienced Employees

Adam Lilly and Morgan Hunt are co-owners at VeloCity Cycles. With extensive mechanical engineering background - you can rest assured that your bike is always in good hands. Our team of sales associates will be thrilled to help you find everything you need for a great ride! 

Full Service Center

Our qualified professional mechanics, Adam, Patrick, and Brad, service all makes and models of bicycles. Visit us for a free estimate, and count on us for quick turnaround times and quality bicycle repairs.