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Our philosophy

We believe that we are the heart and soul of Tuscaloosa’s cycling community. Founded in 2006, VeloCity Cycles has been proudly serving all types of cyclists, including new and veteran riders, road and mountain aficionados, and recreation and transportation cyclists. 

Co-owner’s, Adam Lilly and Morgan Hunt, took their passion for bikes and poured it into VeloCity to create an environment where all could be welcome into the cycling community. They take their love of cycling and pour it into Tuscaloosa’s community. We don't just spend our time in the shop servicing and selling bikes, though that's where you can find us much of the time. We thoroughly believe in contributing to our community by volunteering time and resources into programs that are building confidence and skills in the next generation of riders, like Little Bellas and the Tuscaloosa Mountain Flyers. We personally find community in the West Alabama Mountain Biking Association and the Druid City Bike Club, and we love supporting those clubs and their events.

10% Accessories with a new bike purchase

We have all of the accessories you need to hit the road or the trail. When you purchase a bike with us, get your helmet, bottle cage, lights, etc. 10% off. 

Check out our Newbie Guide and the Must Have Accessories to see our recommendations.

Free 30 Day Tune-Up  purchasing a new bike

Bring your new bike in within 30 days of purchase, and we'll adjust the brakes and derailleurs, re-torque everything, and sure it’s working perfectly! (Safety Checks are $30, but the first one is on us).

Grow-Up, Trade-Up Program for Kid's Bikes

When you purchase a kid’s bike from us you can trade it in and receive 60% trade-in value towards their next size bike all the way up to their first adult sized bike! 

Check out the program here.

Community Centered

The VeloCity team volunteers time and service for local events, such as GobbleCross and The Hot Hundred Century Ride.

Our team volunteers regularly with DCBC, WAMBA, Tuscaloosa Mountain Flyers, and the Little Bellas.

 Go over to our Meet our Team tab to learn more about our people.

Friendly Tutorials & Tips

Whether you're buying a bike for your child, need help learning how to shift gears, or need to know how to properly maintain your bike, we would love to help you. 

Come by and test ride a bike, pick our brains for advice, or get recommendations on saddles or gear.


Join us on a ride or in a workshop

If you haven't realized yet, we love the community aspect of riding bikes. We regularly schedule beginner rides that are family friendly and also host experienced road, trail, and gravel rides. 

We have also started our Wrench'n Wednesday Workshop series to teach community members about bike repair and maintenance. Keep an eye on our Group Rides and Events tab for info about upcoming events!

Bike focused service, but not limited to bikes

We don’t only service bicycles -  we also work on wheelchairs, scooters, and walkers. 

We take pride in working with the University of Alabama Adapted Athletics Program on their chairs and equipment! 

Feel free to ask us about servicing anything that has wheels! Check our our Bike Repair & Service tab for info about service packages.

12 Month, Interest Free Financing

We know that purchasing a bike and equipment can be an investment, but our 12 Month Interest Free Financing Program through Synchrony Bank spreads the cost over 12 months with no extra cost to you. 

See if you pre-qualify (with no harm to your credit), it only takes a minute or two, by checking out our Financing tab.